Posted by Simeon Stanford
Last updated 8th February 2021
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Knowing which skills you need in-house to win opportunities in the future isn't always the easiest thing to identify. Some things which seem like marvellous innovations today, might not stand the test the time. Nonetheless, with some effort, you'll be able to sift out that which will elevate your operations, even if it takes a moment to find it.
Boosting your workforce's capabilities may come at a cost, but strengthening your offering only stands to pay off in the long run.
Having carried out some research, we've put together a list of 3 radical ways in which you can enhance the skills of your workforce as you chart the way to a prosperous future. These are:
If you work in a trade that involves installing appliances, then knowing which are the best picks will surely help you flourish in the long term. There will be products that sit as mainstay fittings within properties, whilst you'll have others added to pre-existing systems to enhance their performance. For both scenarios (especially the latter) you'll want to be ahead of the curve and get yourself in front of prospective buyers before your competition.
There are some quick wins you can make on this front, and in many cases, addons and updates to components don't take long to fit. Therefore, it means separate from the cost of goods; you can see good margins when balancing your labour against the time taken to complete the installation. With the evolution of the connected home, many manufacturers make it easier for buyers to implement equipment to support their internal energy systems. Albeit a knock at potential revenues you can receive, you should turn this around by pitching the benefits of having a professional installer, including technical knowledge, experience, and best practice around programming devices for optimum performance.
Once you've got an idea of which products you'll be using in the forthcoming years, you should move to excite your audience with them. You should create a product page on your website, where you go through all its features and benefits and why it is your preferred choice. Alongside this, leave an inquiry form where viewers can register their interest. It will allow you to nurture them on why a specific item (or something falling in its range) is a viable purchase. Also, if each time a query is left, a purchase is made, or installation is complete, you can provide a rolling counter on your webpage, you'll prove to prospects the ever-increasing demand.
Successful salespeople realize that they do not sell products or services; they sell the benefits that prospects receive when they purchase products or services.
By tracking the direction in which your industry is moving, you should exploit new opportunities as they arise. What you'll ideally want is your staff trained up quick, so that when it's time to act, all your ducks are in a row. It would also be smart to start sourcing professionals with these skills, who you can call upon as subcontractors or employees when the tides shift. Just as important is investing in upskilling your current workers, so they too are part of your transformation. By securing these relationships now, you safeguard your business's operations for tomorrow.
The last thing any trades-based business wants is an uninspired workforce under its wings. These things affect efficiency and productivity, and the worst type of revolt is a silent one from within. If by providing additional skills to a worker, they can take on more responsibilities, you save yourself the bother of having to hire in this expertise elsewhere. You'll not want workers sitting in the firm for many years who haven't adopted any new skills. Opting to maintain the same strengths you have for eternity actually reflects the retention of your operational procedures' weaknesses. Under such conditions, you might also prepare for frequent employee turnover due to a lost sense of value.
You can begin fielding what skills employees would be interested in acquiring through a range of quizzes and polls. When any individual staff member completes the process, you should go on to add this to their file and use it for mapping out their career path. From what you discover further tailor your responses and actions to match their goals so that they see the work environment as one within which they know they will advance. The key things you learn from these discoveries should also shape your mission and its correlating policies. The more your firm structures itself around its workers' ideas, the more desirable it becomes to outsiders.
An outstanding 2016 published report from the World Economic Forum identified the top 10 Skills for standing out in the next industrial revolution. Which of the following do you believe matter the most to your operation?
Make wise choices today that will carry you through to tomorrow. Look to the brands who have road mapped where they are going in the future and become entwined with their offering. Don't necessarily pigeonhole yourself to a single provider, but choose those whose products you see truly bringing change to the lives of their end-users. Also, go for outfits who've built up a good reputation in the market, and whom you see lasting in years to come. As far as customers are concerned, it provides you with a selling advantage as in most cases; your efforts will give them extended reassurance.
Besides giving consumers a confidence boost when deciding to use you, the upside experienced by the product makers who separate to building up a network of reliable installation partners knows their merchandise is getting fitted to the best standards. We advise undertaking the additional training required to meet these standards. They provide you with greater market exposure, primarily when local searches are occurring, and buyers seek someone who matches your competencies.
When it comes to orchestrating this within your online domain, you could opt to use comparison tables that show why an accredited or approved installer should take precedent over a standard qualified technician. In this, you can stress points such as the specialist knowledge you've acquired around knowing where best to structure things based on their environment. Also, you have a direct line of communication to the manufacturer for extended support on technical issues. It would help if you went on to take your attained status and within your website place an icon or imprint demonstrating this on an accreditation bar with your other accolades.
Where does the ultimatum lie with you when it comes to either being or using an accredited-installer. Are there any benefits you feel exist in possessing this title? Is it an expectation of customers? Please share your thoughts as we proceed to get some more concrete data on the subject.
It could be that this is an exchange which gives you the safety cushion you seek in your latter years. Why not try out one or two of our excellent suggestions to see if they work in your favour.
If you know others that can benefit from these insightful thoughts, please do head on over to our on-screen social sharing widget and spread the love. Should you want to expand on any of the points raised, the comments section below awaits you.
Simeon is a founder at Sites Done Right and heads up the company's sales and partnerships. His experience across business intelligence, data and websites make him a force to be reckoned with.
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