If you find yourself caught in the vicious cycle of a web design that is failing to bring in results, then in all probability your site is probably missing a number of critical features.
Understanding what these features are and having a simple implementation on your website to create/update these types of content can be the difference between a successful website that generates business on its own vs an information only set of static pages that do not help your business at all.
Let’s take a look at some of these features in detail.
When you include examples of work on your website, it serves two purposes.
Firstly, it lets people know that your company is alive and well and taking on projects.
Secondly (and probably more importantly), it gives users an insight as to how you will deliver value when completing work for them.
Your website should have a dedicated area to showcase the latest and greatest works you’ve done. Ideally, y our case studies should follow a consistent format outlining the problem faced, the solution offered and the results achieved.
You can take your case studies to the next level by including a customer testimonial (more on this below) and even product images where applicable.
They say customers are more likely to leave negative feedback than positive, so when you do get some great responses, it’s essential to amplify this on your website and beyond.
Does your website enable you to manage and promote customer feedback in a simple manner?
This may start with something as simple as a customer testimonials page, but ideally should expand to a custom content type dedicated to testimonials and praise.
These individual customer comments should then be able to be pulled through to multiple sections of your website like your blog, services pages and much more.
Does the following sound eerily familiar?
“Oh, I’m sorry – I didn’t know you offered service X,Y or Z! I’ve already started work another supplier”
If this rings true for you, it highlights why your website needs a dedicated services area in order to smash results. It should take into account the granular parts of your offering, and be organised by discipline or some other criteria that your customers will understand.
A prudent example – if you are a window cleaner, you may want to build separate pages to explain you also offer gutter or patio cleaning which many prospects and existing customers may be unaware you can fulfil.
Have a think – how much work do you think you might be losing each month, due to customers not knowing you cover a specific service?
As your business starts to grow you’ll most likely need access to a range of resource to fulfil your new influx of work. How you find passionate and experienced staff is another issue.
Your site should support the ability to create new job posts that can be shared across the web and social networks, allow you accept submissions of cover letters and CV’s and help sell the benefits of joining your team. If you get this right, you’ll find the quantity and quality of incoming applications to work with you increase.
In addition, customers visiting your site can interpret your company growth and success based on the types of roles you are promoting and this will help nurture those on the fence about using you vs a competitor.
Making your website work for you in a way that generates business is a must in 2017. Long gone are the days of just putting your contact details on the net and hoping for a flow of inbound work to come to you.
Finding plugins, themes and setups to accomplish an engaging site should be a focus if you are genuinely looking to grow a business you can work on, and not just work in. In fact, it’s the ethos that drives our small business web platform at Sites Done Right.
Let us know how things are working for you by reaching out in the comments section below.