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10 Inspiring Examples of Website Design For Tradesmen that will make you ponder

Simeon Stanford

Posted by Simeon Stanford
Last updated 2nd February 2021
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  • There’s no doubt that a tradesman’s website needs to make an impression if you want to be taken seriously. A perfectly designed site will inspire trust, showcase your work and reassure potential customers that they’re dealing with a reputable company.

    After all, it’s important that your business looks as professional as possible to fill homes with the right furniture or install a new boiler for the homeowner. Our roundup lists the most creative, clever, original and downright stylish examples from across the web and showcase them to inspire other tradesman looking to improve their own site.

  • Aspect
    What we like
    • Rich and bold colour palette
    • Clear call to action in website header
    • Simple navigation to each service/sub service
  • PHG Mechanical
    What we like
    • Unique spotlight design with boxed content in centre
    • Rich use of service and vertical/niche pages
    • Clear calls-to-action across site
    They could improve
    • Some solutions could benefit from extended content
    • Including more case studies could aid social proof
    • Integrating testimonials from 3rd parties (i.e. Google)
  • Theedam Electrics
    What we like
    • Beautiful benefits bar on homepage
    • Clear navigation between commercial and residential services
    • Sticky header makes traversing the site easier
    They could improve
    • Content is sparse across the site, white space could be used more effectively
    • Broken/missing social icons in footer
    • Broken gallery of completed works
  • Plumb Force Direct
    What we like
    • Great use of postcode search in spotlights
    • Clear calls-to-action header (book online, or call for a quote)
    • Lovely stylisation of images with ticks
    They could improve
    • Better support and use of space for wide screen devices
    • Spotlights can feel cluttered (reduce the amount of text)
    • Accreditations bar could be tidied to use consistent image sizes
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  • JJ Carpentry & Maintenance Ltd
    What we like
    • Clean header design in brand colours
    • Appropriate image choices of completed work and in-situ
    They could improve
    • Lack of sticky header makes navigation difficult on longer pages
    • No header CTA or contact info
    • Speed of spotlight transitions can be vexing on the eyes
  • London Locks
    What we like
    • Large bold call-to-action in header for emergency callouts
    • Menu follows website visitor as they scroll
    • Effective use of FAQs across services pages
    They could improve
    • All CTAs lead to call now, no dedicated options to submit project request online
    • Colour palette is very dense (use of some lighter elements would help)
  • GPM London
    What we like
    • Clean and consistent design follows through to all web pages
    • Great use of an interactive web form
    • Coverage checker for postcode searches
    They could improve
    • Absence of a blog means content is updated less frequently
    • Services pages could use additional content to support with SEO efforts
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  • Pimlico
    What we like
    • Live chat integration
    • Consistent colour palette with branding/logo
    • Clean and sharp imager across site (including spotlight)
    They could improve
    • Header and menu is very busy (animated gif)
    • Font sizes can be hard to read for those with eyesight issues
  • Oasis Construction
    What we like
    • Effective use of full screen spotlight and overlapping menu
    • Clean, spacious design is easy on the eyes
    • Fantastic choice of imagery across site
    They could improve
    • Site is missing a security certificate (a big no-no, especially in 2021!)
    • Absence of header calls to action (or elsewhere for that matter)
    • Styling issues occurring across site (development updates needed)
  • What do you think of our list?

    So there you have it, inspirational list of trades web designs to get your creative gears in motion. You’ll be able to draw inspiration from things that have worked well from some players as well as common mistakes to avoid.

    Are there any examples that you feel we’ve missed out? Why not reach out in the comments section below. We regularly review all feedback provided to improve the quality of our post moving forward.

About the author
Simeon Stanford
Simeon Stanford
Simeon is a founder at Sites Done Right and heads up the company's sales and partnerships. His experience across business intelligence, data and websites make him a force to be reckoned with.
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