Research, write (est. 2,000 words) and optimize a downloadable ebook targeted at the vertical market audience. Does not include design.
Draft and publish landing page with ebook download.
Create a call-to-action button in varying sizes to use on blog posts and throughout website.
Draft and publish blog post (est. 400 words) introducing the ebook.
Create a 3-part email workflow for existing leads featuring the ebook and related content.
Write and automate 3-part email workflow to nurture leads that download the ebook.
Draft and publish 10 – 15 posts to promote the ebook on Facebook, Twitter, LinkedIn.
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