PPC or pay-per-click campaigns can be a great means of generating targeted traffic to your site.
It is always important to know the cost per acquisition of your customer, so that you don’t spend more money generating a lead than it is worth to you.
It is also essential to know that factors that can effect the cost of each click, including the quality of your ad, and also the quality of the page you are linking to.
Within Sites Done Right, we provide the ability to create amazingly optimised pages that are perfect for both organic search (SEO) and paid search (PPC), so your cost of running any campaign will be less and the chances of converting visits to custom are higher.
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