If I pay for the 'kickstart' service when does my subscription begin?

We provide a 14 day free trial of the platform which the period we can use to migrate the content over. Your first payment won’t start until the site is ready to go live (all content is migrated and a design style applied etc). So, in essence, there is the £199 + VAT paid upfront. But the ongoing £99 + VAT per month begins when the site goes live.