How to spend 10 minutes a day to create the busiest social profile ever

Social media is an ever-present entity in the lives of most businesses today. We cannot avoid its importance in the overall marketing mix - it's the companies who adopt this as part of their strategies who get the best online results in terms of website visitors and new business won regularly.

Even with this noted, we realise the mountain to climb for smaller teams looking to crack the social media code and get to the pot of gold at the end of the proverbial rainbow.

Let's take a look together at how you can personally achieve success with your social media in a repeatable fashion by spending just 10 minutes each day - or less in many cases!

Whether you're looking to share a page on your website you've already created (like a service or a case study), or are looking to share a new piece of content, the process for getting started remains the same.

At least 70% of the content you share on social media should link back to pages within your own site. There is a tried and tested methodology behind this.

The results are also consistent. You'll generate more of the right type of traffic to your website (visitors who are engaged with what you're saying) and increase your opportunities to convert more visits into leads. We have lost count of the number of projects we've personally found and closed directly via social media - not to mention our 100+ clients achieving the same.

So you've got some content you'd like to share, what next? Too often, we see growing businesses falling into the trap of sharing a single post on social media to promote their content. That message is usually sent at the wrong time of day when users are not viewing your content, so it ends up in limbo without being shared.

The best businesses from start-ups to Fortune 500's have learned the secret of combatting this common issue. It works by sharing the same pages on social media (with varied messaging) at least three times to ensure it reaches your audience more consistently.

Not to fret, we make this process easier for everyone - not just our customers. You can access our social media importer script, which is a free-to-use, free-to-edit spreadsheet where you can generate a few custom messages. Our script will automatically produce a schedule of when and where to share these messages (alongside a tidy import script you can use in various platforms to bulk import).

Depending on your site setup and infrastructure, you may be able to broadcast the messages you've just generated directly. For example, all Sites Done Right customers have access to a Social Posting tool that lets them share any page, post, case study - actually, any content they've created in the system in just a click.

Other businesses may have alternative approaches for achieving the same. You may use a tool like Hootsuite or Heropost to schedule your social media messages in advance.

So you've now got a chain of social media messages running for an individual page. Now it is time to set up the same for other pages - this will allow your social posts to be diverse in content and help to direct traffic to all relevant areas of your website in a jiffy.

This process will set up messages to go out regularly (one page shared will set up social media posts that last for a few weeks). You'll quickly build up a future repository of campaign messages that reach the widest audience and get the highest levels of engagement. This includes likes, shares, retweets and website visits from the right type of customers.

With the right approach, taking control of your social media destiny can be a breeze. Just getting started and following a regimented pattern will open the floodgates for enquiries within your business, even if you're serving a local community.

Do you feel there are any ways to improve social media that we haven't considered? Is there a tactic that you use to significant effect? Please give us some insights in the comments section at the end of this article.