So, sorry if the title is a little misleading here. The truth is – you don’t need a contact form because you don’t just need to be contacted!
What a small business website needs for success and growth are forms that drive engagement, increase true conversions and give you ways of connecting meaningfully with your customers, your prospects and your potential partners.
Let’s take a look at how you might go about achieving this.
Most small businesses when creating their first web form build the basics. They ask for a name, a number, and potentially an open space for a custom message.
The problem – a form like this promotes inconsistency, it promotes inefficiency and it promotes lower conversions
If you treat your customers with a one-size-fits-all mentality, you’ll only have yourself to blame when you achieve one-size-fits-all results. The same is true of your forms.
Ultimately, your customers should leave feeling smarter and satisfied after interacting with you – even via a web form.
You need to consider for each page and section of your site, “What is the most appropriate form type to use that will engage my visitors and promote the right type of response? Where are they currently in their buying decision journey?”.
For example, when someone is visiting your blog, it may be fitting to include a form to subscribe for future updates, or even include a form to allow comments to be left and for users to engage with the story.
Or, what if someone is visiting a service page on your website? Wouldn’t this be a perfect opportunity to use a contextual form to reach out to potential purchases of your solution? You can save them the headache of tedious form-filling at this stage by pre-populating the message/need with the current service type.
The opportunities are near endless here, so the only limits are the technologies you use and your imagination!
Luckily, our form builder at Sites Done Right takes care of the first, plus we give a number of starter forms to choose from to speed up your web form creation process. You can even clone existing forms as a starting point when creating your custom forms.
We’d love to hear about how you are closing more business and generating more leads with your web forms.
Why not share your successes and concerns using our comments section below.