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As a leading electrical contractor, they were faced with the inconvenience of having a static site. This meant an inability to touch any of its content which needed restructuring and updating. This meant it was hard to justify their website costs because they weren’t seeing the desired amount of new business coming in.
Since going live with their new website, GPM London regularly receive leads through their online enquiry form.
They’ve also noted many more calls coming through to the office. To accompany this contact has been a huge influx of job applications that also stream through.
The key problem they faced was that they were unable to manage the content within the existing website. This meant an inability to keep prospects or existing customers in the loop with some of their most recent activities. It also caused problems in showcasing the expanded range of services they now provided, given the growth they’d experienced in recent years.
When approached one of the key things they wanted to resolve was getting more online enquiries. At the point in time that we were approached, there weren’t receiving any incoming leads via direct engagement with their website.
These issues were further compounded by the fact that they were working with a highly non-responsive web agency. This meant they were unable to justify the ongoing spend and the need for change was pertinent.
They’ve skyrocketed their performance, and have generated in excess of £26k in new business from incoming enquiries alone, in the space of 12 months. This symbolises a which 2600% return-on-investment in less than a year, meaning that for every £1 spent they’ve seen £26 returned to their coffers.
These results have meant that they were able to create a completely new branch of the business which specialises in end-to-end staff for events.
Whilst having an existing website, the team at Millers electrical were disappointed with the results achieved. A lack of search engine optimisation meant they were not being found in search results and subsequently had few to know leads.
Coupled with an inability to manage the content on their own website and slow responses from the developers, the time to move to Sites Done Right was at its peak.
The results are self-evident. Within just a few months Millers electrical were able to generate over £4,000 of new business. This represents over a 4x return on investment for every £1 spent on the website (without any additional spending on paid advertising). Ultimately, this has led to more free time for the team to focus on delivering on the projects they win.
With an existing website that generated £0 in new business, SCJ Roofing were ready to realise the full potential of inbound marketing in rapid time.
Poor ranks in Google alongside non-existent conversion rates meant there was an uphill battle to success.
Since launch, the team saw an immediate uplift in organic traffic coming from Google. This translated to almost a 200% increase in site visits. As important, visitors were now leaving details of projects alongside their contact information – the first marketing qualified leads were coming in!
The results are self-evident. The team at SCJ generates an average of £5,000 of new business every month, without any external online efforts for business generation. With a return of £51.42 for every £1 spent on the site, SCJ Roofing is a testament to when inbound marketing is done right.